The Martinelli’s Gold Medal tradition lives on! To our delight we won the 1st Place Gold Medal in the Common Cider category. In October, we entered our 1868 Hard Cider into the Great International Beer, Cider, Mead, and Sake competition in Bridgeport CT. While most hard ciders are made from apple juice concentrate with added sweeteners and preservatives, Martinelli’s 1868 Hard Cider is made from US grown fresh apples that are pressed and fermented with no other ingredients. What better way than to bring back our historic hard cider product? With the “Old Timer” making his comeback on the label, we made a special edition called 1868 Hard Cider using our traditional blend of local Pajaro Valley apples. In 2018, to celebrate the company’s 150 anniversary, Martinelli’s decided to commemorate this legacy. By 1978 the hard cider was discontinued permanently, or so we thought! However, this newly packaged hard cider never became as popular as Martinelli’s Gold Medal Apple juice. Martinelli created a new label for the company’s hard cider with an illustration that became fondly known as the “Old Timer.” This image pays homage to the company’s roots in The California Gold Rush. takes a drink of what is believed to be one of the first bottles of Martinelli’s non-alcoholic cider, of which he helped create. Their hard cider made its return in 1933, when the 21st Amendment made the sale and distribution of alcoholic beverages legal again. When Prohibition officially became a federal law, Martinelli’s had already replaced its hard cider with sparkling and still apple juice. Martinelli, Jr., developed a pasteurized, non-alcoholic version of the family’s cider. With the blessing of his father, Stephen G. This recipe took a brief hiatus around 1917 when local cities began outlawing the sale of alcoholic beverages, a precursor to National Prohibition. It also won its first Gold Medal in 1890 at the California state fair. Martinelli & Co, and it quickly became a local favorite. Stephen took those apples from Louis’ farm and, using the knowledge he gained making Champagne in France during his youth, created a bottled and fermented apple cider for the people of Watsonville. Instead, he established an apple orchard in Watsonville in the 1850s. The California Gold Rush brought Louis Martinelli to California from Switzerland, yet he never found any gold. One of the first photos of Martinelli’s Soda and Cider works building, circa 1885.
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